Selway Outlet Shopping Mall (AVM) was planned in A Type serving facility in Balcova district near of highway year of 2006 the highway was newly opened and it was not being used intensely. It was conceptualized by taking into account that the trading was done on the streets in Izmir in the past and it was a social interaction. Instead of ordinary closed space shopping malls; streets and squares were emphasized with open air shopping mall which is suitable for the climate of Izmir, wide sidewalks. Cafes, restaurants and stores were allocated in different building blocks; transportation to front of stores was allowed on vacancy days. The water object surrounded by blocks was functionalized for a meeting ground for the visitors. Its customer population grew in time and it is one of the most known shopping malls of Izmir. With its mass character, its silhouette is geometrical.